
Jeff Green built The Trade Desk by asking who gets a fair chance in an advertising auction. His scholarships ask a related question about college, while a difficult year tests the company he still leads.

She started with a writer’s byline and a spare bedroom. Building Searle Creative meant learning when to make the work herself - and when to hire someone better.
A shoe drive, a neighborhood news story, a name remembered at the checkout. The Ventura agency built its pitch around the everyday places where local reputations take shape.
Websites, illustration, motion and sound share a home at this Ventura design practice. Its most useful extra may be the offer to teach clients how the work gets made.
A Ventura agency sells the places, products and public services that need explaining. Its work runs from a Seattle-area tourism reboot to precision wire and a strawberry festival with a new address.