Two online marketers turned a personal reckoning into a colorful nutrition brand. KOS’s more useful lesson is how it took the conversation around a daily shake from the checkout page to the supermarket shelf.
Ora Organic is an Austin-based direct-to-consumer wellness brand making plant-based, USDA Organic supplements - vegan protein powders, greens, probiotics, and vitamins - built around clean, third-party-tested ingredients with no synthetic additives. Founded in 2014 and later featured on Shark Tank, it grew from a founder's kitchen-table idea into a multi-product catalog spanning gut health, hormones, recovery, brain health, and skin.