
The civil engineer turned one awkward cleaning handoff into Turno, a global marketplace built for the frantic interval after checkout and before the next key turns in the door.
A late reply, a double-booked cleaner and one changed checkout date gave a software engineer his opening. The useful company came only after the first idea failed.
Behind the holiday photos sit calendars, cleaners and a small mountain of messages. Hostaway turned that administrative mess into a software business, survived a travel shutdown and is now betting on AI to handle more of the shift.
The Soto twins began by doing the chores behind an Airbnb listing. Thirteen years later, Guesty is selling the control room - and betting that an army of software agents can run much of it.