ux-testing
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Startup Incubator Berlin Makes Room for the Wrong First Idea
At HWR Berlin’s founding center, free coaching, public scholarships and evenings of user testing give early ideas a practical education. The point is to learn what customers need before the money runs out.
Entropik
Entropik is a deep-tech company that builds a unified human insights platform powered by Emotion AI, Behavior AI, and Generative AI. Founded in 2016 in Bangalore, it uses facial coding, eye tracking, and voice AI - backed by 17 global patents - to decode why consumers make decisions, not just what they do. Its flagship products, Decode and Qatalyst, let brands run quantitative, qualitative, media, and shopper research at scale, replacing slow traditional market research with real-time, AI-driven insights used by companies like P&G, Nestle, and JP Morgan.