The nonprofit behind Utah’s tech gathering is widening its brief: free founder education, smaller communities, and a business worth building even if it never becomes a unicorn.

The Vertafore CMO has spent decades joining words to data and growth to trust. Her most revealing career move, though, was stepping down, setting a boundary, and discovering that progress does not always point upward.

The Domo CMO's career began with a rejection, survived an acquisition, and gathered momentum through a simple conviction: business gets better when customers and colleagues are treated like people, not entries in a funnel.

A chance job listing pulled her into workforce software. Nearly three decades later, Trish Stromberg is still turning market insight into positioning, pipeline and teams that can carry the weight of growth.

A childhood spent watching one person search for the right work became a decade-long attempt to make hiring less like instinct and more like a learning system.
A pair of Salt Lake City founders - one ex-VC, one ex-McKinsey - built software that lets chains like Kum & Go, Dick's, and Woolworths test a store idea in a few dozen locations before betting the whole business on it. Then they took the incumbent to court.
It sells subscriptions to the past. With 30 billion records, the largest consumer DNA database around, and a growing stack of AI, Ancestry has quietly become one of the most durable businesses in consumer tech.

The Utah company that started by helping tire shops collect Google reviews now sells local businesses an AI Employee that never sleeps, never forgets to follow up, and books the appointment while the owner is under a car.
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