The nonprofit behind Utah’s tech gathering is widening its brief: free founder education, smaller communities, and a business worth building even if it never becomes a unicorn.
A pair of Salt Lake City founders - one ex-VC, one ex-McKinsey - built software that lets chains like Kum & Go, Dick's, and Woolworths test a store idea in a few dozen locations before betting the whole business on it. Then they took the incumbent to court.
It sells subscriptions to the past. With 30 billion records, the largest consumer DNA database around, and a growing stack of AI, Ancestry has quietly become one of the most durable businesses in consumer tech.

The Utah company that started by helping tire shops collect Google reviews now sells local businesses an AI Employee that never sleeps, never forgets to follow up, and books the appointment while the owner is under a car.
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