
Lyssna, Forsta, Survicate, Zonka Feedback, Formstack and Usersnap all promise to capture what your customers really think. The real differences hide in who each one was built to listen to.

The Austrian feedback tool grew from a bug-reporting widget into a platform used by more than 1,300 companies by betting people would rather draw on a screen than fill out a form. Now it is pitching product teams a simpler path than the enterprise CX suites like InMoment.

Maze, Typeform, Voxco, Refiner, Usersnap, Simplesat and SurveySparrow each own a slice of the feedback market. Zoho Survey is betting that the slice matters less than the suite it plugs into.