Move faster and build with confidence - with usability testing, surveys, interviews, and recruitment in one place.
How a two-person idea about watching strangers click around a website turned into a $1.3 billion research empire that now sits between companies and the customers they can no longer afford to guess about.
Bring all your customer knowledge together, analyze it fast, and surface evidence-backed insights your team and AI agents can both act on.
Askable is an Australian, AI-powered user research platform that combines a global panel of verified participants, certified human researchers, and research-specific AI into a single system meant to replace a team's whole research stack. Founded in 2017 in Brisbane, it started as recruitment software - the self-described 'Uber for user testing' - and has grown into an end-to-end product research suite used by teams at brands like Atlassian, Canva, Wise and Toyota. After roughly six years bootstrapped and profitable, the company raised a A$22M Series A led by AirTree Ventures in 2024 to expand in the US and UK and deepen its AI tooling.
PlaybookUX is an all-in-one user experience research platform that helps product, design and research teams recruit participants, run studies, and analyze results in one place. It combines a vetted panel of millions of testers with a full toolkit of qualitative and quantitative methods - unmoderated and moderated testing, card sorting, tree testing, surveys, first-click and five-second tests, preference testing and session replays - and layers AI on top to transcribe, summarize, tag and report on findings. Founded in 2018 by Lindsey Allard and Kristen Giovanniello and headquartered in New York, the company is bootstrapped and grew to roughly $6.5M in revenue and 300+ customers by 2024.
Maze is a user research and product testing platform that lets product teams test prototypes, run usability studies, and gather customer insights at speed. Founded in 2018 by Jonathan Widawski and Thomas Mary, it has grown into an AI-powered research platform used by more than 60,000 product teams - from startups to Atlassian, Braze and Lowe's.