upcycling
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Media · Consumer · Ecommerce
Bravado sells the part of the concert you can keep
A Rolling Stones shirt is a small piece of a much larger business. Inside Bravado, the Universal Music Group company that turns fandom into clothing, shops and second lives for unsold stock.
artist-merchandise · music-merchandisingRead →
Consumer · Media · Social
The Home Improvement Site That Listened to the Wrong Customer
Hometalk began by putting homeowners in touch with professionals. Its users had another idea: show us how to do it ourselves. That small act of disobedience became a large DIY media business.
hometalk · diyRead →