unilever
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Nutrafol Turned the Wait for Hair Into a Business
Hair grows slowly. Nutrafol built a company around that inconvenient fact, pairing life-stage supplements with clinical research, professional referrals and a reason to keep showing up.
Liquid I.V. made a billion-dollar habit out of a little powder
A drink inspired by a Las Vegas morning became a fixture in water bottles and a growth engine for Unilever. Its most useful business lesson fits inside the packet: make the product easier to carry, explain and buy again.
Ben & Jerry's
How two friends from a $5 ice cream course turned a renovated Vermont gas station into a global brand - and why its founders are now at war with the company that owns it.
Dermalogica
Dermalogica is a Los Angeles-born professional skin care company founded in 1986 by skin therapist Jane Wurwand and her husband Raymond. Built out of the International Dermal Institute - a training school Wurwand launched three years earlier - the brand pairs clinically minded, irritant-free formulations with rigorous therapist education, selling only where a licensed skin professional can advise. Now a Unilever Prestige brand sold in more than 80 countries, Dermalogica is widely regarded as the world's number one professional skin care line, known for franchises like BioLumin-C, Age Smart, Active Clearing and the teen-focused Clear Start.