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Legend
Executive · Operator
David Moore Devine Is Making a Bank Feel Like a Neighbor
After nearly two decades inside one banking organization, David Moore Devine has learned that a brand is not a slogan. It is the accumulation of rooms, screens, winter coats and small decisions that tell customers who belongs.
david-moore-devine · umpqua-bankRead →
Executive · Operator
Eric Lucero Put the Bank Brand on the Sidewalk
Before bank marketing became a race for clicks, Eric Lucero helped turn lemonade stands, free ice cream and small acts of generosity into measurable growth. His return to Zions Bancorporation brings that customer-first playbook back to where his banking career began.
eric-lucero · bank-marketingRead →