umpqua-bank
(3)Legend
Legend
Company
Executive · Operator
David Moore Devine Is Making a Bank Feel Like a Neighbor
After nearly two decades inside one banking organization, David Moore Devine has learned that a brand is not a slogan. It is the accumulation of rooms, screens, winter coats and small decisions that tell customers who belongs.
david-moore-devine · umpqua-bankRead →
Executive · Operator
Eric Lucero Put the Bank Brand on the Sidewalk
Before bank marketing became a race for clicks, Eric Lucero helped turn lemonade stands, free ice cream and small acts of generosity into measurable growth. His return to Zions Bancorporation brings that customer-first playbook back to where his banking career began.
eric-lucero · bank-marketingRead →
Fintech · Consumer · Enterprise
Umpqua Bank
A timber town built a bank so workers would not have to cash paychecks at the tavern. Seventy-two years later, the name disappeared - but Umpqua's experiment in making banking feel human still echoes through the West.
umpqua-bank · columbia-bankRead →