
A history student from Yekaterinburg helped build Flowwow around the small shops people pass every day. Now, as CEO of Udora, Slava Bogdan is taking that idea across borders - while learning how much a founder has to let go.
Half the orders in an early holiday test went unfulfilled. Flowwow built a business by closing that gap - then took its local-shop model into cakes, gifts and an international operation now called Udora.