A marketplace born on a $5 promise now sits at the center of the AI-and-work fight - and it is trying to hand the paintbrush to the people, not the machine.
The local-services marketplace spent years helping people find a pro. Its bigger wager is to become the place homeowners turn before they even know what is broken.
Opencare is a Toronto-based dental marketplace that helps patients find, compare and book vetted dentists across North America while giving dental practices a pay-for-performance patient-acquisition channel. Patients use a matching quiz, verified reviews and instant online booking to choose a provider; practices pay only when a new patient actually shows up and is treated. Founded in 2012, the company has cared for more than 100,000 patients and raised roughly $22.6M, led by 8VC.
IntelyCare is a Quincy, Massachusetts-based healthcare talent platform that connects nursing professionals with per diem, contract, and permanent shifts through an AI-powered mobile marketplace. Founded in 2016, it employs its nurses as W2 workers with benefits, malpractice coverage and same-day pay, while giving skilled nursing facilities, hospitals and health systems on-demand access to credentialed clinicians. After a $115M Series C that pushed its valuation past $1 billion, IntelyCare acquired acute-care staffing platform CareRev in January 2026 to build one of the industry's most comprehensive clinical workforce solutions.
Traba is a technology-driven marketplace that matches light industrial businesses - warehouses, distribution centers, manufacturers and event venues - with vetted temporary workers who pick up shifts through a mobile app. Founded in 2021 by Mike Shebat and Akshay Buddiga, the company uses AI, geolocation and computer vision to fill shifts fast and cut the no-shows that plague traditional staffing agencies, reporting a 99% fill rate against a roughly 46% industry average. Backed by Founders Fund, Khosla Ventures and General Catalyst, Traba has raised about $45.6M and positions itself as infrastructure for the industrial supply chain, with staffing as the starting point.
Curated is a San Francisco-based online marketplace that connects shoppers with vetted, passionate experts who deliver one-on-one product advice for high-consideration purchases - from skis and golf clubs to cameras and coffee gear. Founded in 2017 by Eduardo Vivas, Peter Ombres, Alex Vauthey and Annabel Liu, the company raised about $141.5M from CapitalG, Greylock and Forerunner Ventures before being acquired by Flip for $330M in stock in July 2024.