trusted-messengers
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SE2 and the Strange Power of Not Being the Messenger
The Denver agency built its business around a counterintuitive idea: the cleverest message matters less than the person a community already trusts enough to hear it from.
The Public Good Projects Found a Second Epidemic Hiding in Plain Sight
Public health used to broadcast. PGP built a listening post - then turned the signal into campaigns, training and news people might actually use.
California built a network of trust. Then the office closed.
OCPSC put public money behind familiar local voices, carrying state information into communities in 56 languages. Its four-year run offers a practical lesson in outreach - and in the limits of a temporary budget.
Grapevine Health
Grapevine Health is a Washington, DC-based digital health media company founded by physician and epidemiologist Dr. Lisa Fitzpatrick. It creates culturally relevant, plain-language health content and delivers it through trusted messengers, street-level conversations, and an SMS platform called HealthText to raise health literacy and build trust among Medicaid enrollees and other underserved communities.