Trucker Path’s founding CEO helped drivers find somewhere to stop. After a complicated sale and an education startup, he is back in freight, working on the conversations that keep it moving.
A real estate agent and a long-haul trucker have more in common than you think. Moatable is building a software business around the small decisions that make their working days pay.

At Trucker Path, the chief marketing officer’s brief stretches from brand to product to truck parking. His method is simple enough to fit on a dashboard: ask drivers what gets in the way, then build around the answer.