travel-marketing
(2)Legend
Legend
Executive · Operator
Brian Canning Is Making Hertz Feel Golden Again
After years spent turning loyalty points and vacation packages into reasons to care, Hertz's chief marketing officer has found an unexpectedly effective brand asset: the feeling people get when a golden retriever walks into a stressful airport.
brian-canning · hertzRead →
Executive · Operator
Jason Krimmel Is Selling the Vacation Around the Cruise
After two decades inside Norwegian Cruise Line, Jason Krimmel’s brief has widened from selling cabins to solving the entire journey - one market, one travel adviser and one piece of guest feedback at a time.
jason-krimmel · norwegian-cruise-lineRead →