travel-marketing
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Rachel Ayotte Built a PR Firm by Staying Close to the Table
She started with restaurant floors, a living room and a little over $1,000. Nearly two decades later, Rachel Ayotte is still betting that hospitality marketing works best when it behaves like hospitality itself.
Kristina Canada Wants Every Media Dollar to Answer a Harder Question
The Net Conversion CMO has spent two decades turning travel, entertainment and media into measurable business outcomes. Her latest campaign is for something harder to chart: human judgment.
The Vacation Business Is Built on Moments. Jeff Myers Runs the Machine Behind Them.
After 35 years inside one company, Jeff Myers still treats hospitality as a people business - only now the scoreboard includes 4,400 associates, 590,000 tours and more than $2.1 billion in annual sales.
Alexander Green Is Taking a Brand Builder's Long Route Into Luxury Travel
After two decades making pizza brands and grocery aisles feel distinct, Alexander Green has arrived at Butterfield & Robinson with a quieter proposition: the best marketing may begin with the experience people remember.
Brian Canning Is Making Hertz Feel Golden Again
After years spent turning loyalty points and vacation packages into reasons to care, Hertz's chief marketing officer has found an unexpectedly effective brand asset: the feeling people get when a golden retriever walks into a stressful airport.
Jason Krimmel Is Selling the Vacation Around the Cruise
After two decades inside Norwegian Cruise Line, Jason Krimmel’s brief has widened from selling cabins to solving the entire journey - one market, one travel adviser and one piece of guest feedback at a time.