The familiar booking brands are only the shop window. Expedia Group's more consequential bet is to become the shared infrastructure for travelers, suppliers, advertisers and thousands of businesses that want to sell a trip.
Odynn is a New York-based fintech infrastructure company that lets banks, card issuers, fintechs, and travel brands stand up embedded travel, loyalty, and rewards programs through an AI-powered, modular, API-first platform. Often described as 'the AI Shopify for loyalty and travel,' it connects cardholders to dozens of airline, hotel, and bank loyalty programs, shows the real cash value of points and miles in real time, and powers white-label travel portals that can go live in weeks rather than the 18-plus months typical of legacy providers.