Most agencies sell products. Sherry Matthews Group sells the harder thing: a change of mind - about vaccines, seat belts, transit, tobacco and the planet.
Stokes Creative Group learned that the hardest part of a big infrastructure project is not always pouring the concrete. Sometimes it is helping everyone around it understand what is happening - and why.

Before Tyler Wall marketed heavy-haul freight, he built simulations, drew colouring books and helped instructors turn physical lessons into digital experiences. His career is a study in one durable skill: making complicated things easier to see.

After decades selling cereal, soup and smartphones, Mark Childs took on a harder brief: persuading a region to see public transit as part of a good day, not merely the machinery between two places.