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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

toronto-tourism

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Legend
Paula Port Is Teaching the Internet to See Toronto at 100%
Executive · Operator

Paula Port Is Teaching the Internet to See Toronto at 100%

After more than two decades telling one city's story, Destination Toronto's chief marketing officer is preparing for a world in which travellers ask machines where to go - while insisting that curiosity, community and human judgment still lead the way.

paula-port · destination-torontoRead →
Company
Destination Toronto Sells a City It Cannot Control - And Turns Attention Into a $9.1 Billion Visitor Economy
Consumer · Media · Marketplace

Destination Toronto Sells a City It Cannot Control - And Turns Attention Into a $9.1 Billion Visitor Economy

The nonprofit does not own a hotel, stage a festival or fly a plane. Its job is harder to see: make thousands of independent Toronto experiences feel like one trip worth taking - then prove the attention became visits, meetings and local spending.

destination-marketing · toronto-tourismRead →