toronto-tech
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ArboStar Is Turning the Tree-Care Clipboard Into a Control Room
Tree companies do dangerous physical work, then run the business through a relay of calls, paper and disconnected apps. ArboStar's answer is a vertical operating system that follows every job from the first ring to the final receipt.
Maropost Wants to Be the Operating System Behind the Shopping Cart
The Toronto software company started with email. Three acquisitions and a rebuilt commerce platform later, it is betting that mid-market retailers would rather run one coordinated system than referee a crowded stack of apps.
Tru Wants to Be the Wiring Behind the AI Enterprise
The Toronto consultancy built its name connecting commerce, content, data and customer experience. Now it is applying the same integration logic to agentic AI - and turning some of that know-how into products of its own.
StackAdapt
StackAdapt spent a decade turning the demand-side platform into something closer to a marketing control room. Its bet is that the next advantage in advertising will come from connecting the channels marketers already use - and making the machinery easier to operate.