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How Two Golf Buddies Sold America Clear Skin at 2 A.M.
Guthy-Renker turned late-night television into a direct-to-consumer machine - Proactiv, Meaningful Beauty, JLo Beauty - by pairing a famous face with a subscription box decades before subscriptions were cool.
Dugal Bain-Kim
Dugal Bain-Kim is the co-founder and CEO of Lifeforce, a clinically integrated health optimization platform he launched in February 2022 with Tony Robbins, Dr. Peter Diamandis and Joel Jackson. An Australian-born finance and healthcare operator who went from BlackRock and Cambridge to telehealth, he built Lifeforce after his own fragmented hunt for answers about his changing body at 38. The company tests 40+ biomarkers via at-home blood draws and pairs the data with clinicians, coaching and supplements, on a stated mission to extend healthy lifespan for five million people by 2030.
Kerry Song
Kerry Song is the founder and CEO of Abbot's (formerly Abbot's Butcher), a Costa Mesa, California plant-based meat company she launched in 2017. A Princeton economics graduate who once worked in finance at Morgan Stanley and Citigroup and spent five years as a brand strategist for Tony Robbins, she built Abbot's around a strict clean-label promise: no gluten, no soy, no gums, no synthetic flavors, no preservatives. The brand became the only Whole30 Approved plant-based meat and grew from a Venice farmers-market table into a category leader stocked in thousands of retailers including Sprouts, Publix and Target.
Arman Assadi
Arman Assadi is a serial entrepreneur, AI founder, and copywriter who left Google in 2014 with a one-way ticket to Cuba and never looked back. He co-created the EVO Planner (the most-funded planner in crowdfunding history), built 13 different seven-figure product launches for clients like Neil Patel and Jeff Walker, and now leads Steno.ai — an AI digital twins platform backed by Tony Robbins that lets experts scale their voice and personality across web, mobile, and SDK. He co-hosts the Alfalfa Podcast and has spent a decade on a mission to democratize wisdom.