
He started on the timeshare floor and worked his way to the corner office of the biggest name in vacation ownership. The pitch never changed - only the size of the room.

He has spent nearly three decades learning how people decide to buy a piece of their own vacation. Now he runs sales and marketing for the company that turned that idea into a global business.
Caroline Shin is the CEO and co-founder of Vacatia, a San Francisco-based marketplace reinventing the $35 billion timeshare industry. A MIT nuclear engineering graduate who cut her teeth building Hotwire from the ground up and running global CRM at Starwood Hotels, she launched Vacatia in 2013 to apply technology-first thinking to an industry that had barely touched the internet. Under her leadership, Vacatia has raised $46.8M across multiple rounds, acquired several resort management companies, grown to 750+ industry partners, and expanded to manage 4,750 resort units across eight states.