
He started on the timeshare floor and worked his way to the corner office of the biggest name in vacation ownership. The pitch never changed - only the size of the room.
Hilton Grand Vacations sells something more complicated than a hotel room: a repeatable claim on future holidays. Its real product is the machinery that turns deeds, points, loans and resort operations into a travel habit for more than 720,000 members.
Marriott Vacations Worldwide does not run Marriott's hotels. It runs something more intricate: a vacation-ownership machine where branded villas, consumer finance, resort management and a 3,200-resort exchange network turn one holiday into several lines of business.
The company once known as Wyndham Destinations sells the same week of vacation over and over again - and turned a 30-year-old timeshare model into a $4 billion machine built on exchange networks, deeded weeks and a magazine name.

He has spent nearly three decades learning how people decide to buy a piece of their own vacation. Now he runs sales and marketing for the company that turned that idea into a global business.
Caroline Shin is the CEO and co-founder of Vacatia, a San Francisco-based marketplace reinventing the $35 billion timeshare industry. A MIT nuclear engineering graduate who cut her teeth building Hotwire from the ground up and running global CRM at Starwood Hotels, she launched Vacatia in 2013 to apply technology-first thinking to an industry that had barely touched the internet. Under her leadership, Vacatia has raised $46.8M across multiple rounds, acquired several resort management companies, grown to 750+ industry partners, and expanded to manage 4,750 resort units across eight states.
Vacatia is a hospitality company reinventing the timeshare experience. It runs a marketplace for buying, selling, and trading vacation ownership interests, and increasingly manages the resorts behind those interests - bringing modern booking technology and owner services to a category that hadn't seen much of either.