Caroline Shin is the CEO and co-founder of Vacatia, a San Francisco-based marketplace reinventing the $35 billion timeshare industry. A MIT nuclear engineering graduate who cut her teeth building Hotwire from the ground up and running global CRM at Starwood Hotels, she launched Vacatia in 2013 to apply technology-first thinking to an industry that had barely touched the internet. Under her leadership, Vacatia has raised $46.8M across multiple rounds, acquired several resort management companies, grown to 750+ industry partners, and expanded to manage 4,750 resort units across eight states.
Vacatia is a hospitality company reinventing the timeshare experience. It runs a marketplace for buying, selling, and trading vacation ownership interests, and increasingly manages the resorts behind those interests - bringing modern booking technology and owner services to a category that hadn't seen much of either.