A ticket broker and a software developer turned scattered inventory into a distribution business. Now TicketNetwork wants the same ticket to travel through many storefronts - with some expensive lessons about what buyers must be told.
SeatGeek is a New York-based ticketing company that runs a mobile-first marketplace for live sports, concerts and theater alongside an enterprise platform that powers primary ticketing for teams, leagues and venues. It is best known for Deal Score, an algorithm that rates every listing by price and seat value, and it competes with Ticketmaster and StubHub across both the primary and secondary ticket markets.