Splash is an Australian AI-music company that turns Roblox players into music makers and performers. Founded in Brisbane in 2017 by ex-Twitter alumni, it builds proprietary AI for text-to-singing, generative composition and voice transfer, then wraps that tech inside games and apps where Gen Z and Alpha fans create, remix and perform tracks live. Its flagship Roblox world, Splash: Skate & Music, has surpassed 480 million visits, and the company is led by CEO Tracy Chan, formerly of SoundCloud, Twitch, Spotify and YouTube.
Suno is a Cambridge, Massachusetts company building generative-AI tools that turn a text prompt into a full song - vocals, instruments, and lyrics - in seconds. Founded by four former Kensho machine-learning engineers who were also musicians, Suno has grown into one of the most-used consumer AI apps, with tens of millions of users generating millions of tracks a day. It rode a string of rapid model releases (v3 through v5) and an in-browser DAW called Suno Studio to roughly $300M in annual recurring revenue and a $5.4B valuation, all while fighting - and beginning to settle - copyright lawsuits from the major record labels.
Tracy Chan is the CEO of Splash, the AI music platform that turned Roblox into the world's biggest music game with 480 million players. A veteran music-tech executive who built creator tools at YouTube, founded and sold CrowdAlbum to Spotify, scaled Spotify for Artists, led music at Twitch during the pandemic, and ran content at SoundCloud before joining Splash in March 2024 - Chan has spent his career at the exact intersection where technology meets the moment an artist connects with a fan. At Splash, he is building the infrastructure for a generation that doesn't just listen to music, it creates it.