tech-events
(3)
TECHARENA sells the meeting after the pitch
Eight people watched its first cinema final. Today, TECHARENA fills a football arena by putting founders, investors and potential customers within talking distance.
Major League Hacking Turned the All-Nighter Into a 5 Million-Person Developer Funnel
MLH started by putting rules, mentors and sponsor gear around chaotic campus hackathons. Now its real product is the moment a new developer stops watching tutorials and ships something - with a brand’s API inside it.
Van Le-Gray
Van Le-Gray is a Partner in Event Marketing at Andreessen Horowitz (a16z), the legendary Silicon Valley venture capital firm. With roots in B2B event marketing at BrightTALK and Radius, she joined a16z in 2017 and has since become one of the key architects behind the firm's legendary experiential marketing machine — including Tech Week, the decentralized tech conference that turns entire cities into a16z venues. Her career spans virtual conferences, field marketing strategy, ABM, and sponsorship acquisition, all channeled into building the connective tissue of the tech ecosystem.