A famous name can fill a ballroom and still miss the room. VaynerSpeakers built a business around the uncomfortable gap between booking attention and choosing the person an audience actually needs.
When a famous Hollywood publicity firm lost its place in a corporate merger, its people did not scatter. They picked up the relationships, revived an old name, and moved the whole conversation to a new room.
A photographic agency grew into a publicity business spanning fashion, jewellery and afternoon tea. M+M Management’s history shows how much of a campaign happens outside the frame.
Darren Prince started with baseball cards and built an agency around the people pictured on them. Today, Prince Marketing Group turns celebrity relationships into endorsements, appearances and evenings that are difficult to arrange yourself.
A dog expert, television actors and a rock band for small children belong to the same business story. Venture IAB worked where a distinctive personality could become a show, a booking or a brand partnership.
Octagon works in the control room of modern fandom - negotiating the talent, rights, campaigns, data and live experiences that turn attention into a business.