ConvertMedia was profitable when Yoav Naveh and his co-founder changed its direction. From video advertising to enterprise AI, his career keeps returning to the work that refuses to follow the plan.
A text page. A video ad. An eight-year detour to connect them. ConvertMedia’s story is a lesson in changing the product, the customer, and finally the route to market.
The social shopping idea failed. The technology built to fund it became Skimlinks, a business that turns publishers’ product links into commissions - and keeps a share for itself.