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Media · Enterprise · Saas
ConvertMedia found video where nobody filmed.
A text page. A video ad. An eight-year detour to connect them. ConvertMedia’s story is a lesson in changing the product, the customer, and finally the route to market.
ad-tech · outstream-videoRead →
Ecommerce · Media · Saas
Skimlinks found the business inside the links
The social shopping idea failed. The technology built to fund it became Skimlinks, a business that turns publishers’ product links into commissions - and keeps a share for itself.
affiliate-marketing · publisher-monetizationRead →