Windmill is a New York-based modern air care brand that redesigned the window air conditioner - and the unglamorous category around it - into sleek, app-connected, energy-efficient products. Founded by brothers Mike and Danny Mayer with third-generation AC expert Ryan Figlia, the company has expanded from a single quiet window unit into a full suite of air care: ACs, medical-grade HEPA air purifiers, fans, and subscription central air filters. With over 100,000 ACs sold and shelf space in Home Depot, Best Buy, and Lowe's, Windmill is betting that clean, comfortable air should look good and feel effortless.
Freestyle is a Santa Monica-based, high-performance baby care company building premium diapers and wipes for modern parents who refuse to choose between performance, clean materials, and good design. Founded in 2022 by two dads, Russ Wallace and Mike Constantiner, the brand pairs proprietary absorbency technology (its BambooTek tree-free core and 7-layer Skin Shield system) with Total Chlorine Free, EWG Verified materials. After closing a $10M Series A led by Silas Capital in March 2026, Freestyle is scaling across Walmart, Target, Whole Foods, Amazon, and its own subscription channel.
Material is a New York-based direct-to-consumer kitchenware company building beautifully designed, non-toxic, and sustainably made cooking essentials that are meant to last a lifetime. Founded in 2017 by Eunice Byun and Dave Nguyen, the brand pairs minimalist design with thoughtful materials - Japanese steel knives, copper-core pans, and the reBoard cutting board made from recycled plastic scraps and sugarcane - to make everyday cooking simpler and more pleasurable.