sustainable-products
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Harley Butler Keeps Choosing the Job He Hasn’t Done Yet
The Public Goods CEO has spent a career turning unfamiliar territory into operating discipline. His useful edge is less certainty than a practiced appetite for the stretch assignment.
Blaine Butler Put a Saucer Under a Big Idea
She began with concrete, paint and a garage. More than two million designs later, Blaine Butler’s real product may be a reason to notice what is growing beside you.
Native Leaf’s $7 Bet: The Best Hemp Wrap Is the Leaf Everyone Threw Away
A software engineer followed a customer request into an awkward corner of cannabis: turning fragile fan leaves into a repeatable consumer product. Native Leaf’s answer is part curing process, part moisture-control kit, and a useful lesson in selling the byproduct instead of processing it away.
Public Goods
Public Goods is a New York-based, membership-driven direct-to-consumer brand that sells its own line of healthy, sustainable everyday essentials - personal care, household, cleaning, grocery, and supplements - at near-wholesale prices. Pitched by co-founder Morgan Hirsh as 'Amazon with a soul,' the company launched on Kickstarter in 2017, built a single house brand with minimalist design and clean ingredients, and ties purchases to reforestation and food-bank donations.
Russ Wallace
Russ Wallace is the co-founder and CEO of Freestyle, a Santa Monica baby-care brand rebuilding the diaper aisle for modern parents. A recovering NYU-trained lawyer who traded courtrooms for supply chains, he cut his operating teeth scaling Hello Bello past a $100M run rate before teaming up with Cameo co-founder Mike Constantiner. Freestyle's tree-free, bamboo-core diapers launched online in 2022 and now sit on shelves at Target, Walmart, and Whole Foods, riding roughly 400% year-over-year growth and a fresh $10M Series A.