
He built Altify to help people make better sales decisions. A question from his teenage son led Donal Daly to apply decades of software experience to the decisions businesses make about the planet.

From Kearney spreadsheets to agentic AI, ORO Labs CMO Emily Rakowski has followed one stubborn question: why is buying at work still so difficult? Her answer is equal parts systems thinking, category craft, and care for the people caught between them.