sustainable-brewing
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AB InBev Built a Beer Empire. Now It Wants to Own the Occasion.
The world's largest brewer is no longer selling only bottles and cans. It is building a connected system of brands, sports, retail software and distribution designed to be present whenever people decide to celebrate.
New Belgium Brewing
A bicycle trip supplied the romance. Voodoo Ranger supplied the scale. Thirty-five years after its basement debut, New Belgium is testing whether craft-beer values can survive national reach, restless consumers and a change of ownership.
The HEINEKEN Company
HEINEKEN sells beer, but its harder-to-copy product is a global machine for making a local ritual travel. Now that machine is being rebuilt around alcohol-free occasions, connected breweries and a sharper portfolio of brands.
Firestone Walker Brewing Company
Firestone Walker built a regional beer business by protecting small places to experiment - oak barrels, a wild-ale cellar and a Venice R&D brewhouse - then letting the best ideas travel.