sun-care
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Consumer · Ecommerce
Edgewell knows both sides of the blade.
It sells the razor you recognize and makes razors for brands you might think are rivals. Inside Edgewell’s bet that factories, fresh brands, and a smaller portfolio can still win the bathroom shelf.
personal-care · wet-shavingRead →
Consumer · Ecommerce · Health
Vacation made sunscreen worth remembering
A sunscreen that smells like a swimming pool. A perfume that smells like sunscreen. Vacation built a business by making the sensible thing feel like the fun thing.
sunscreen · sun-careRead →
Consumer · Ecommerce · Health
Sun Bum made sunscreen feel like a day at the beach
A wood-grain bottle, a surfer-led crew and an ape called Sonny helped turn a struggling sunscreen business into a brand SC Johnson wanted to buy. The interesting part is what sits behind the beach-party image.
sun-care · sunscreenRead →