sugar-free
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Liquid I.V. made a billion-dollar habit out of a little powder
A drink inspired by a Las Vegas morning became a fixture in water bottles and a growth engine for Unilever. Its most useful business lesson fits inside the packet: make the product easier to carry, explain and buy again.
The Chocolate Maker That Burned Down, Then Went Sugar-Free
A five-alarm fire took Barchemy's main plant in 2022. Three years later the Donora, Pennsylvania ingredient shop runs three facilities, quietly supplies the chocolate inside better-for-you bars, and has private equity money behind it.
Hint Inc.
Hint Inc. makes unsweetened, fruit-infused water with zero sugar, zero sweeteners, and zero calories. Founded in San Francisco in 2005 by Kara Goldin, Hint grew from a personal health experiment into the #1 unsweetened flavored still water brand in the U.S. The company sells over 25 flavors through major retailers like Whole Foods, Target, Walmart, and Costco, as well as directly through its website — where DTC now represents more than 50% of revenue. With $91M+ raised and an annual revenue of approximately $143M, Hint has quietly built one of the most compelling better-for-you beverage brands in America.