subscription-economy
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Guy Marion Went From Reading Coral Reefs to Rethinking Customer Retention
A marine geochemist became a repeat software founder, followed the customer journey from acquisition to cancellation, and arrived at one of AI's hardest commercial questions: what, exactly, should value cost?
Kyle Christensen Keeps Walking Back Into the Same Big Story
The Zuora CMO built his career by translating software into stories, then testing whether those stories survive contact with the product, the customer and time itself.
Zuora Sold the Subscription Economy. Now It Has to Bill the AI Economy.
The company that turned recurring billing into a management philosophy is private again - and betting that AI will make the meter, invoice and ledger more complicated than ever.
Antenna
Antenna is a New York-based market data company for the subscription economy. By analyzing the purchase and subscription signals of millions of U.S. consumers, it measures sign-ups, churn, retention, and market share for streaming and direct-to-consumer subscription brands - turning messy consumer behavior into industry benchmarks that tell companies what 'good' actually looks like.
Julie Hansen
Julie Hansen is Chief Revenue Officer and US CEO of Babbel, the language-learning company. She joined in 2017 and turned the US into Babbel's largest market, crossing one million US subscriptions in the first half of 2022. Before Babbel she was the fifth employee at Business Insider, where as President and COO she helped grow it into the most-visited business news site online. Her earlier career spans CBS Interactive, Conde Nast, Time Inc., and Penguin Books. She keeps German vocabulary notebooks, rows on the water at dawn, and was named to the 2025 ASU+GSV Power of Women honor list.