strategic-response-management
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Michael Londgren Is Teaching Enterprise Marketing to Sound Human Again
After helping DocuSign and Seismic widen the categories around their products, Michael Londgren gave RFPIO a new name. His latest campaign is more difficult: making AI-assisted business communication feel considered, specific and unmistakably human.
Ganesh Shankar
Ganesh Shankar is the co-founder and CEO of Responsive (formerly RFPIO), a strategic response management platform that helps companies answer RFPs, security questionnaires, and due diligence requests faster. He started the company in 2015 with two colleagues after growing frustrated that responding to proposals ate up nearly a third of his time as a product manager. Under his leadership the company grew to more than 550 employees and 2,000+ customers, including dozens of Fortune 100 firms, while raising only about $27 million.