A lime-green booth, a paper trail to American Greetings, and a designer who treated stationery as something worth keeping. Inside Delphine’s small, carefully composed world.
A failed social calling card became a business built on paper, personality and letting customers choose. Twenty years after launch, MOO is taking that idea into branded merchandise - with some hard lessons from the factory floor.
Paperless Post is a New York-based digital stationery company that lets people design, send, and manage invitations, cards, and event pages online. Founded by siblings James and Alexa Hirschfeld, it pairs free customizable templates with premium, designer-collaboration cards and built-in RSVP and guest-management tools, and has been used to send invitations to hundreds of millions of recipients.
Minted is a San Francisco design marketplace that turns crowdsourced art from independent artists into holiday cards, wedding invitations, wall art, and home decor printed on demand. Founded in 2007 by Mariam Naficy, the company runs continuous design competitions where its community of 15,000+ artists submit work, customers vote, and winning designs are produced and sold worldwide.