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Voices of Search sells the conversation.
A free SEO podcast became a business selling access to the people who keep the web discoverable. Its useful trick: give a narrow audience a reason to keep listening.
The Conference Company That Sells the Collision
For three decades, Strategy Institute has sold something executives insist cannot be scheduled: a useful encounter. Its trick is to engineer the room before anyone enters it.
The Company Behind the Weekend Chicago Borrows a Street
StarEvents spent three decades turning permits, porta-potties, talent and sponsorships into Chicago tradition. Its most useful lesson arrived when the familiar festival formula stopped feeling familiar to the public.
Live Nation Entertainment
It books the band, owns the room, prints the ticket and sells the beer sponsorship. Inside the $23-billion machine that moves 150 million concertgoers a year - and the antitrust fight over whether one company should do all of that.
Vendelux
Vendelux is a New York-based, AI-native event intelligence platform that turns in-person B2B events into a measurable, pipeline-generating channel. It tracks a proprietary database of 250,000+ conferences and trade shows, matches a company's ideal customers and target accounts against real attendee data, books qualified meetings before the show, and attributes resulting pipeline back to specific events inside Salesforce or HubSpot. Founded in 2021 by Alex Reynolds and Stefan Deeran, Vendelux serves GTM teams at companies like Ramp, Coupa, Contentful and T-Mobile, and has raised roughly $71M across seed, Series A and a 2026 Series B.