He helped merchants find their way onto eBay and Amazon, then sent car care to the driveway. With ReFiBuy, the ChannelAdvisor co-founder is back at the catalog, preparing for shoppers who arrive with an AI assistant.

When financing another car wash proved difficult, Karl Murphy sent a truck to the customer. That small change became the starting point for Spiffy, and a career spent moving automotive service beyond the shop.

She went from managing a $14 million brand budget to helping a startup grow with paid media below 1% of revenue. Now the former Spiffy CMO is teaching lean teams how to make strategy and execution share a desk.