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Hardware · Consumer · Media
The $399 Mixer That Refused to Break: How Mackie Armored Pro Audio and Sold It to the Bedroom
A former Boeing engineer built a mixer he could drop off a table, priced it for people who play bars for beer money, and turned durability into a business model. Here is how Mackie kept selling ruggedness while the audience moved from the stage to the bedroom.
mackie · loud-audioRead →
Hardware · Ecommerce · Consumer
The Speaker Company That Names Its Line Arrays After the Moons of Jupiter
A small crew in Walnut, California ships line arrays, subwoofers and weatherproof PA gear straight to the DJs and churches who use them - and names the product series after planetary moons.
pro-audio · loudspeakersRead →