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Founder · Executive · Engineer
Jaime Martinez Wants Solar to Feel Like a Cell-Phone Plan
The Terra founder turned a trading-floor objection into a rooftop subscription. Now he is betting that the winning energy company will feel less like a construction project and more like a service people choose to keep.
jaime-martinez · jaime-martinez-sotoRead →
Climate · Consumer · Hardware
The company selling solar the way Netflix sells movies: no download, just a monthly bill
Rooftop solar has always been sold like a mortgage: big money down, decades of commitment. Terra Energy sells it like a phone plan instead - $0 upfront, a three-year term, and up to half off the power bill from day one.
solar-energy · solar-subscriptionRead →