
Tarun Vedula turned down a job offer to keep building Zatanna. The company changed direction; his interest in the work stayed put.
A Rochester software firm gave a school district a discount and kept the product rights. Two decades later, its own aging software became the proving ground for the modernization it sells to everyone else.

The LinkToAny founder left a comfortable PayPal career, followed a stubborn problem through four years of experiments, and built a company around the expensive gaps between business software.