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Lilac Bar David
Lilac Bar David is the co-founder and CEO of Lili, a New York based financial platform that folds banking, invoicing, accounting and tax tools into a single app for small business owners. A banking and payments veteran of roughly two decades, she previously co-founded Pepper, Israel's first mobile bank, before launching Lili in 2018-2019 with Liran Zelkha. Under her leadership Lili has served hundreds of thousands of freelancers and small businesses, raised about $80 million from investors including Group 11 and Foundation Capital, and in recent years built out an Accountant AI tool while shifting focus toward larger, multi-employee businesses.
Diego Asenjo
Diego Asenjo is the CEO and co-founder of Mesh, an Austin-based B2B identity startup that verifies the legitimacy, licensing, insurance, and compliance of small businesses and sole proprietors in real time. A former Amazon product leader who built Business Prime into a multi-billion-dollar program, Diego left to fix a problem he 'could not unsee': the broken data infrastructure that quietly penalizes new, small, and micro businesses. His mission is personal, rooted in watching his father's small auto-parts shop in Argentina lose access to fair credit and opportunity as commerce went digital. Mesh raised a $5.7M seed round led by Greycroft and reports 99%+ satisfaction from the businesses it verifies.
Ning Zhang
Ning Zhang is the founder and CEO of Gloco.ai, the AI-era evolution of Flatfee, a managed marketplace that lets small and mid-sized businesses handle the legal, accounting, HR, and logistics paperwork of going global for predictable flat fees. A former cross-border lawyer with 15-plus years at firms including Jones Day, White & Case, and CKR Law, she left big-law billing behind to build software that does the unglamorous back-office legwork of international expansion for the smallest companies. Trained in journalism at Fudan and law at Georgetown, she now turns the friction of operating across borders into something an e-commerce seller can buy off a menu.
Victor Lopez
Victor Lopez is the co-founder and CEO of FlexPoint, a payments-automation platform built for managed service providers and the small businesses they serve. A former finance lawyer turned private-credit principal at Owl Rock/Blue Owl Capital, he left the world of middle-market lending to attack a less glamorous problem: getting small businesses paid faster. Founded in 2022 and launched in 2023, FlexPoint raised a $12M Series A led by Foundry Group in 2025 and now handles payments for tens of thousands of businesses.
Selin Song
Selin Song is the President of Google Customer Solutions, leading the global organization that helps millions of small and medium-sized businesses grow using Google's AI-first advertising products. A 20-year Google veteran who started as a temp approving ads, she has lived and worked across four countries - the US, India, Singapore, and Ireland - building a career that spans revenue strategy, operations, and regional leadership across APAC and EMEA before taking the top seat at GCS.
Scott Helmes
Scott Helmes is a senior operator on the CEO team at Gusto, the San Francisco payroll, benefits and HR platform used by hundreds of thousands of small businesses. A product and marketing veteran who spent more than a decade scaling CareerBuilder across North America and Europe, he joined Gusto in 2019 and has been part of the leadership group steering its move into embedded payroll, AI-assisted workflows and SMB benefits.
Rushi Patel
Rushi Patel is the Co-Founder and COO/CRO of Homebase, the all-in-one workforce management platform serving 100,000+ small businesses and 2+ million hourly workers. With a background spanning McKinsey, KKR, and Microsoft, Patel co-founded Homebase in 2014 alongside John Waldmann to give local business owners - restaurants, retailers, and service businesses - the same quality workforce tools that enterprise companies take for granted. Under his leadership, Homebase has raised $198M in funding including a $60M Series D in April 2024, and grown to 1,900 employees while generating approximately $180M in annual revenue.
Irana Wasti
Irana Wasti is the CEO of Thought Industries, the AI-powered customer learning and engagement platform trusted by 99 of the Fortune 100. A product leader who scaled GoDaddy's EMEA business past $500M and helped take BILL to $1B in annual revenue, she now leads Thought Industries through its transformation into an agentic AI intelligence platform that connects learning, customer behavior, and business outcomes. With a CS degree from UC Berkeley and an MBA from Harvard Business School, she has spent 20+ years at the intersection of technology, product, and growth.
Sachin Puri
Sachin Puri is the Chief Executive Officer of Bluehost Group (Newfold Digital), the umbrella that houses Bluehost, HostGator, Yoast, and YITH. An IIT Kanpur engineer with a Michigan Ross MBA, he spent two decades marketing and operating high-growth SaaS, security, and commerce brands - WP Engine, McAfee, StubHub, eBay, HP, Liquid Web - before taking the corner office in May 2025 with a mandate to rebuild the open web for the AI era.
Xing Xin
Xing Xin is the CEO and Co-Founder of Upfort (formerly Paladin Cyber), a San Francisco-based platform that unifies cybersecurity and cyber insurance into a single solution for small and medium-sized businesses. With a background in management consulting, AI startups, and a childhood spent building computers for neighbors, Xin co-founded Upfort after watching a close friend's accounting firm get destroyed by ransomware in 2017. Under his leadership, Upfort now serves over 25,000 companies, has processed more than $100M in cyber insurance premiums annually, and has been shown to reduce the likelihood of security incidents by 81%.
Victoria Treyger
Victoria Treyger is a Senior Venture Partner at Felicis Ventures who spent 17+ years as a hands-on operator before crossing over to VC. She scaled Kabbage from a startup to nearly $300M in revenue across six straight years of 100%+ growth before its $850M acquisition by American Express in 2020. At Felicis, she backs fintech, SMB software, and health tech founders with the tactical depth of someone who has actually done the job.
Sara Ittelson
Sara Ittelson is a Partner at Accel, the global venture capital firm, where she invests in early-stage AI, consumer, enterprise, and SMB technology companies. Before joining Accel in 2022, she spent four years at Faire as Head of Strategic Partnerships, helping the wholesale marketplace grow from a $535M to a $12.4B valuation, and four years at Uber spanning ride-share and Uber Eats. A Stanford MBA and GSE alum originally from Chico, California, Sara brings a rare blend of operator grit and investor acuity to founders building category-defining companies.