smart-packaging
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The Grand Rapids Company That Puts a Radio Inside Your Pill Bottle Cap
How a vertically integrated RFID factory in Michigan built a business on a simple bet: that the smartest part of a medicine bottle should be the cap.
Ennoventure, Inc.
Ennoventure is a deep-tech brand protection company that embeds invisible, cryptographic signatures directly into ordinary product packaging artwork. Using AI and cryptography, the signatures print with existing equipment - no new labels, materials, or hardware - and can be verified in about a second with an ordinary smartphone camera. Founded in 2018 by MIT Sloan alumnus Padmakumar Nair and technologist Shalini Nair, the company gives brands a scalable SaaS platform to authenticate products, detect grey-market diversion, monitor online marketplaces for counterfeits, and engage consumers, protecting global names such as Nestle and Unilever across pharma, FMCG, automotive, and more.