sku-level-data
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The Company That Reverse-Engineered America's Closet
Rob McGovern built a database of what 99% of American shoppers actually like to wear. Now fashion brands rent it to stop wasting ad money on people who were never going to buy.
Ario
Ario is a Palo Alto company that turns real, consent-based, SKU-level purchase history into behavioral intelligence brands can act on. Founded in 2022 by a team of ex-Shape Security security and data-privacy veterans, Ario started as an AI personal assistant built to offload the 'invisible labor' of family life admin, raised a $16M seed in 2024, and has since evolved into a B2B data platform - Ario Link and Ario CoreLens - that lets shoppers share their own verified transaction data so companies can see what customers actually buy, including off their own shelves, without surveys, panels, or bots.
Knot
Knot is a New York merchant connectivity platform that lets banks, fintechs, and card issuers move their customers' cards on file across hundreds of online merchants - automatically. Through APIs like CardSwitcher, TransactionLink, AccountUpdater, and SubscriptionManager, Knot helps issuers win the top-of-wallet spot, cut payment declines, and surface SKU-level spending data, all without users manually re-entering their card details at Netflix, Amazon, PayPal, and more.