sku-level-data
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The Company That Reverse-Engineered America's Closet
Rob McGovern built a database of what 99% of American shoppers actually like to wear. Now fashion brands rent it to stop wasting ad money on people who were never going to buy.
Philip Odelfelt
He walked away from hedge fund money to help old-line manufacturers see what is really happening on the shelf. Now Philip Odelfelt is turning messy retail data into a $27 million bet on the building materials industry.
Ario
Ario is a Palo Alto company that turns real, consent-based, SKU-level purchase history into behavioral intelligence brands can act on. Founded in 2022 by a team of ex-Shape Security security and data-privacy veterans, Ario started as an AI personal assistant built to offload the 'invisible labor' of family life admin, raised a $16M seed in 2024, and has since evolved into a B2B data platform - Ario Link and Ario CoreLens - that lets shoppers share their own verified transaction data so companies can see what customers actually buy, including off their own shelves, without surveys, panels, or bots.
Knot
Knot is a New York merchant connectivity platform that lets banks, fintechs, and card issuers move their customers' cards on file across hundreds of online merchants - automatically. Through APIs like CardSwitcher, TransactionLink, AccountUpdater, and SubscriptionManager, Knot helps issuers win the top-of-wallet spot, cut payment declines, and surface SKU-level spending data, all without users manually re-entering their card details at Netflix, Amazon, PayPal, and more.