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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

size-inclusive-fashion

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AllCompaniesPeopleStoriesProducts
Legend
Lundyn Carter Is Making the Wedding Dress a Service, Not a Souvenir
Founder · Operator · Executive

Lundyn Carter Is Making the Wedding Dress a Service, Not a Souvenir

A $5,000 alterations bill exposed a strange truth about bridal retail. Carter built Laine London around the part brides actually keep: the fit, the feeling and the memory.

lundyn-carter · laine-londonRead →
Company
The $5,000 Wedding Dress Mistake That Became Atlanta's Rental Bridal Bet
Consumer · Ecommerce · Climate

The $5,000 Wedding Dress Mistake That Became Atlanta's Rental Bridal Bet

Lundyn Carter spent $5,000 altering a family wedding dress, then built the service she wished had existed. Laine London's sharper idea is not rental alone - it is treating fit as the product.

wedding-dress-rental · bridal-fashionRead →
Company
DXL Group
Consumer · Ecommerce

DXL Group

DXL built a national retail business around a deceptively hard problem: a bigger size is not the same thing as a better fit. Now its stores, private labels and body-scanning technology are turning that lesson into an operating system for an overlooked menswear market.

big-and-tall-menswear · size-inclusive-fashionRead →