simms-fishing
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Company
Founder · Operator · Executive
Strick Walker Built a Career by Making Brands Mean Something
Across Patagonia, Spindrift, Merrell, Simms and now M72, Walker has kept returning to one useful question: does the brand's story match what the organization actually does?
strick-walker · m72Read →
Consumer · Ecommerce · Hardware
Forty Outdoor Brands, One Dragonfly, and a $1.125 Billion Bet on Craftsmanship
Fox Racing, CamelBak, Bushnell, Simms - Revelyst is the maker collective quietly running the gear behind your weekend. Here is how a Vista Outdoor spinoff became a $1.125 billion private-equity prize, and what it is building next.
outdoor-gear · sporting-goodsRead →